Tree Removal Ads That Actually Work: 5 Ad Copy Examples That Convert
- Dustin DeTorres
- Mar 28
- 3 min read
If you're a tree service company looking to grow fast this spring, here's the truth: your ads probably aren't working as hard as they could be.
Most tree companies either:
Throw a few bucks at Facebook or Google with generic ad copy…
Or skip advertising entirely because "word of mouth is enough."
We get it—you're busy climbing, cutting, hauling, and quoting. But when you run ads with the right message, your phone rings more—and with the right kinds of customers.
At Rooted Results, we’ve helped tree service companies generate consistent, high-quality leads using smart, local ad strategies. Today, we're showing you 5 real-world ad copy examples (for Google and Facebook) that you can steal or adapt right now.
🚨 1. The Emergency Call Magnet (Google Search Ad)
Target audience: Homeowners needing immediate tree removal after a storm or fallen tree.
Headline 1: Emergency Tree Removal – 24/7 Response
Headline 2: Fast Cleanup. Licensed & Insured
Headline 3: Call Now for Same-Day ServiceDescription: Tree down on your home or blocking your driveway? Our emergency crew is ready 24/7. We work with insurance. Get help now.
✅ Why it works: Clear value prop, urgent tone, and includes “call now” trigger. Perfect for storm season.
🏡 2. The Neighborhood Pro (Facebook Ad)
Target audience: Local homeowners seeing overgrown trees or risky limbs.
Image/Video: Before & after shot of a tree removal job
Headline: Worried About That Tree Near Your Roof?
Text: We’re your neighborhood tree pros. Fully insured. Honest pricing. Free estimates this week only. Serving [City Name] and nearby towns.Call-to-Action: [Book Your Free Estimate]
✅ Why it works: Feels personal and local. Includes a light urgency (“this week only”) and social trust.
🌳 3. The Equipment Flex Ad (Facebook or Instagram)
Target audience: Homeowners with tricky access jobs or large trees.
Image/Video: Show off your CMC Lift or crane at workHeadline: No Job Too Big. No Yard Too Tight.Text: We use specialized gear to remove large or hard-to-reach trees without tearing up your yard. Fully licensed & insured. Get a fast quote today.
✅ Why it works: Showcasing your gear builds authority and explains why you can charge more.
📟 4. The Insurance-Friendly Hook (Google Search Ad)
Target audience: Homeowners trying to file an insurance claim after tree damage.
Headline 1: Tree Fell on House? We Can Help
Headline 2: We Work With Your Insurance
Headline 3: Free Damage AssessmentDescription: Don’t wait. We’ll document the damage and help with your insurance claim. Call now for a fast, no-obligation quote.
✅ Why it works: Addresses fear, urgency, and reduces friction. This one often drives high-intent calls.
🧐 5. The Educational Retargeting Ad (Facebook/YouTube)
Target audience: People who visited your website but didn’t book.
Image/Video: Quick video (15 sec) showing how dangerous DIY tree removal isHeadline: Don’t Try This Yourself
😬Text: Tree removal can be dangerous and expensive if done wrong. Let the pros handle it. Tap to schedule your free quote.
✅ Why it works: Uses curiosity, a light scare tactic, and targets warm leads (retargeting).
💡 Final Tip: Localize Your Ads
Plug your city name into headlines and descriptions wherever possible. “Serving Minneapolis” outperforms “Serving Your Area” every time.
👋 Need Help Writing or Running Ads?
At Rooted Results, we specialize in helping tree service companies grow online—without wasting money on generic campaigns. If you’re ready for more calls, better leads, and a team that gets your industry, let’s chat.
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