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How Rooted Results Scaled Renstrom Tree Service with a Multi-Channel Marketing Approach

Introduction

At Rooted Results, we specialize in helping tree service businesses grow their online presence and generate more leads. Recently, we worked with Renstrom Tree Service, a well-established tree care company, to revamp their marketing strategy and drive measurable growth.


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Challenges Renstrom Faced

Before working with Rooted Results, Renstrom Tree Service encountered key obstacles:✔ Low online visibility in local search results✔ Inconsistent lead flow relying heavily on word-of-mouth✔ Limited success with past paid advertising efforts


Our goal was to increase inbound leads, improve search rankings, and reduce acquisition costs through a strategic multi-channel approach.


The Multi-Channel Strategy That Delivered Growth

We implemented a holistic marketing strategy, leveraging multiple platforms to reach potential customers:


1. SEO & Content Marketing

🚀 +175% growth in organic website traffic

  • Optimized service pages for high-intent keywords like “emergency tree removal in White Bear Lake, MN”

  • Created educational blog content and FAQs

  • Implemented Google’s Search Generative Experience optimization


2. Google & Microsoft Ads

📈 30% lower cost-per-lead with a 3.5x ROAS

  • Launched high-intent search ads & display remarketing campaigns

  • Introduced Performance Max AI-driven targeting

  • Competitor brand targeting to steal market share


3. Local Service Ads (LSAs)

+60% increase in Google LSA leads

  • Verified Google Guaranteed status for premium placement

  • Optimized bid strategy for seasonal demand fluctuations


4. Meta Ads (Facebook & Instagram)

📊 +200% increase in social engagement & +35% lead form submissions

  • Launched lead generation campaigns targeting storm-affected homeowners

  • Retargeting past site visitors with high-converting offers


Results: Massive Growth in Just 12 Months

📌 50% increase in total booked jobs📌 Achieved “Top Provider” ranking in White Bear Lake, MN📌 Steady influx of high-quality leads across all digital channels


Client Testimonial

"Rooted Results completely transformed our online presence. Our phone is ringing consistently, and we’ve never had this level of inbound leads before!" – Erik Renstrom, Owner


What This Means for Your Tree Service Business

Renstrom Tree Service’s success proves that a data-driven, multi-channel strategy can revolutionize lead generation and revenue growth for tree care businesses.

Want to achieve similar results? Contact us today to start scaling your tree service company with a tailored marketing plan!

 
 
 

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