How Rooted Results Scaled Renstrom Tree Service with a Multi-Channel Marketing Approach
- Dustin DeTorres
- Feb 4
- 2 min read
Introduction
At Rooted Results, we specialize in helping tree service businesses grow their online presence and generate more leads. Recently, we worked with Renstrom Tree Service, a well-established tree care company, to revamp their marketing strategy and drive measurable growth.
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Challenges Renstrom Faced
Before working with Rooted Results, Renstrom Tree Service encountered key obstacles:✔ Low online visibility in local search results✔ Inconsistent lead flow relying heavily on word-of-mouth✔ Limited success with past paid advertising efforts
Our goal was to increase inbound leads, improve search rankings, and reduce acquisition costs through a strategic multi-channel approach.
The Multi-Channel Strategy That Delivered Growth
We implemented a holistic marketing strategy, leveraging multiple platforms to reach potential customers:
1. SEO & Content Marketing
🚀 +175% growth in organic website traffic
Optimized service pages for high-intent keywords like “emergency tree removal in White Bear Lake, MN”
Created educational blog content and FAQs
Implemented Google’s Search Generative Experience optimization
2. Google & Microsoft Ads
📈 30% lower cost-per-lead with a 3.5x ROAS
Launched high-intent search ads & display remarketing campaigns
Introduced Performance Max AI-driven targeting
Competitor brand targeting to steal market share
3. Local Service Ads (LSAs)
✅ +60% increase in Google LSA leads
Verified Google Guaranteed status for premium placement
Optimized bid strategy for seasonal demand fluctuations
4. Meta Ads (Facebook & Instagram)
📊 +200% increase in social engagement & +35% lead form submissions
Launched lead generation campaigns targeting storm-affected homeowners
Retargeting past site visitors with high-converting offers
Results: Massive Growth in Just 12 Months
📌 50% increase in total booked jobs📌 Achieved “Top Provider” ranking in White Bear Lake, MN📌 Steady influx of high-quality leads across all digital channels
Client Testimonial
"Rooted Results completely transformed our online presence. Our phone is ringing consistently, and we’ve never had this level of inbound leads before!" – Erik Renstrom, Owner
What This Means for Your Tree Service Business
Renstrom Tree Service’s success proves that a data-driven, multi-channel strategy can revolutionize lead generation and revenue growth for tree care businesses.
Want to achieve similar results? Contact us today to start scaling your tree service company with a tailored marketing plan!
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